Posts Tagged ‘Customer acquisition’

M&A (part 2) – Unlike marriage, divorce is not an option

Monday, September 21st, 2009

London’s Cass Business School recently released a research which highlights the perils facing executives tempted to use the financial crisis to buy struggling rivals, or distressed companies, at apparently bargain prices. The study looked at almost 3,000 acquisitions of distressed or insolvent companies, across various industries, over the past quarter century, from 1984 to 2008. It found acquirers who bought distressed or insolvent companies suffered a lower or deteriorating return on equity (ROE) in the three years after the deal, and the buyers underperformed those who bought healthy firms. The other aspect which the research found was that these deals involving distressed or insolvent companies tends to complete significantly faster, hence putting extra pressure on management teams. The ill-fated acquisitions of imperilled banks Merrill Lynch and HBOS by Bank of America (BAC.N) and Lloyds (LLOY.L), are recent high-profile examples.

As highlighted in my earlier post, M&A drivers could be for expanding customer base, market share, top line growth, new market entry, or to eliminate a competitor. There are also two other reasons that drives M&A, which are to build competence as well as to make a significant changes to the business model. Examples of these are like Scandent, Intelenet (a joint venture of HDFC and Barclays), and Wipro (who acquired Spectramind, Nerve Wire and Quantech to augment their competency).

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M&A explained

Saturday, September 19th, 2009

The term M&A (short for Merger & Acquisition) is a corporate strategy which envisages management of processes related to selling, buying and combining one or more businesses for a common cause. The common causes could be to aid, finance or assist a business to grow faster or perhaps even for a non-performing business to exit. Regardless of good times or bad times, the demands from stakeholders on businesses are always in one direction – increasing growth.  In an economic downturn with declining demands and a competitive landscape, it is becoming increasingly challenging to maintain a consistent growth rate which are expected from businesses. Although not all businesses heading into M&A are in search of an answer to their stakeholders in lieu of organic growth, there are a number which are turning to M&A to grow their market share, revenue, economies of scale, expand their market or customer base or to eliminate the competition.

In H1 of 2009, the European M&A market had 1,530 deals (worth Euro 130 billion), and in North America, M&A activities have picked up in the Pharmaceuticals, Medical & Biotech sector where it has hit the US$174 billion mark (accounting for 42% of overall value of deals in North America). From January to July 2009, Greater China accounted for 42.6% of the total M&A deal in Asia Pacific region, and 34.7% in deal volume, which is a significant increase from the same period in 2008. Asia, ex Japan, recorded at least 250 deals in H1 2009, worth more than US$173 billion.  (source: mergermarket)   (more…)

Customer Acquisition vs. Retention?

Monday, September 7th, 2009

Most companies often spend majority of their marketing budgets on customer acquisition rather than retention. Why is this so? There are a number of reasons, namely:  (more…)