I attended the CIO Forum Asia 2009 at the Grand Hyatt, Singapore, today. The recurring messages from the presenters were about emerging trends such as increasingly high adoption of mobility / mobile computing platform, increasingly high adoption of Internet computing, social networking/community, distributed co-creation, mashups, use of technologies to drive down costs (e.g. unified communications, collaboration, virtualization, optimized IT management, etc.), and use of CRM and Business Intelligence to drive profitability and provide better business insights. Nothing new.
But one interesting concept was of particular interest to me. That is prosumerism. Edward Tan (c/o McKinsey) have explained this as a way or process to empower your customers to get them involved in the innovation and communication around the products and services they used. Hence, the term prosumer = producer + consumer.
